Cost-Effective Ways to Market Your Website

Spreading the Word While Saving a Buck

Millions of people all across the world access the Internet every day.One of the best ways to get your business on the map is to set up a website,which allows access to those Internet surfers. But simply posting a websitedoesn't mean that customers will come running to purchase your business'goods and services - you need to market and advertise. Though many strategiesrequire an investment, there are several simple and cost-effective strategiesyou may want to implement to spread the word about your website.

Put the Website's Address on All Business Publications

Adding the business' web address to business cards, flyers, postcards,letterheads, brochures, and faxes lets established customers know thatyou're now online, too. Don't forget to add the web address to alladvertisements and promotional material, such as buttons, t-shirtsor trade show take-aways.

Submit the Website to All Major Search Engines

Adding your business' website to search engines is easy,and in most cases, free. To find websites that allow you to submit websitesto an engine, start with a keyword search for "adding URL to search engine."You will usually be asked to supply the web address, title of the site, anda list of keywords that relate to the site. Once submitted, and engine'sinclusion of a URL can take from days to weeks to resolve. If you requirequicker turnaround, some engines provide immediate submission for a one-time fee.You can also add your website to social book marking sites, such as Netscape,Diggit and Reddit. These sites allow you to submit your content and to keepan online list of favorite sites that others with similar interests can access.

Get Your Staff Involved

Start adding your website address to all e-mails by using the signaturefeature. The signature is placed at the end of all outgoing messages andis the perfect place to include the business' URL. Ask your employees todo the same and to mention the website at appropriate times when interactingwith the public, whether it's over the phone, at conventions or when dealingwith the press.

Once you've implemented these strategies to get your business' website intothe market, you need to monitor the effects. Use a tracking system or logfile analyzer like Google Analytics, Click Tracks or Webtrends to monitortraffic patterns and user specifics. By identifying patterns, actions, sourcesof referrals, and common user behaviors, you can begin to focus and improveyour online marketing efforts.

THIS IS NOT INVESTMENT, TAX OR LEGAL ADVICE. Consult with a financial advisor, accountant or attorney before making important decisions in these areas.