Top Ten Food Trends for 2012, for Restaurant Owners, according to Food and Drink Digital

Sasha Orman from Food and Drink Digital gave predictions on what food trends will be hot this year.

In December 2011, Food and Drink Digital provided an article highlighting the Top Ten Trends to Look Forward To in 2012, written by Sasha Orman. These food trends for 2012 are predictions based on past and upcoming activities that have caused an increase in restaurant businesses during the last few months of 2011. It is important for restaurant and store owners to pay close attention to articles such as these to help plan for upcoming activities, inventory orders, and promotions that will need to take place within their business and their industry this year.

Some of these trends may not align with your business structure however it is a good practice to know what’s hot for 2012.  And the top ten trends for 2012 are:

 

 

10. Gourmet Food Trucks Go National

9. Asian Chains

8. Off-Cuts of Meat

7. Gelatins and Aspics

6. Cocktails on Tap

5. Foie Gras

4. The Death of “Farm-to-table”

3. Mini Desserts

2. Sandwiches

1. Social Eating

Orman goes into great detail about how and why these trends made the list.  You may even get some pointers on how you can incorporate a few of these trends within your business.

To read the full article, click here.

Based on this list, which trend are you willing to try in hopes to expand your business in 2012?

2012 National Small Business Week

Small Business Administration (SBA) preparing for annual Conference to be another success

National Small Business Week will be acknowledged during the week of May 20-26, 2012. The Small Business Administration, (SBA), presents the National Small Business Week Conference in Washington, D.C., which will take place on May 20-22, 2012.  Registration for this 3-day event will open in February. For the fifth year in a row this event will be held at the Mandarin Oriental Hotel.

There will be tworepresentatives from the SBA serving as speakers at this Conference. Karen Mills, Administrator, and Marie Johns, Deputy Administrator, will provide their expertise, advice, and encouragement to empower small businesses to push forward with their growth and success. This event will also include:

  • Award ceremonies
  • Networking reception
  • Panels and Group discussions to gain and provide feedback on important issues within the small business community
  • Social Media Workshops
  • Federal Contracting Educational Sessions

If time and funds permit, it is encouraged to take advantage of the knowledge that this conference has to offer. You will be able to network with like-minded individuals, as well as experts, to share and gain ideas to help the small business community. In addition, you will have the opportunity to share in the accomplishments of other small business’ success. There is still time to nominate individuals for the various awards that will be presented during this conference.  Visit the National Small Business Week Awards page for more information.

For more information on this conference and to view highlights from the 2011 conference, visit the National Small Business Week website.

Small Business Best Practices – The AdvanceMe Business Blog

Introduction – Small Business Best Practices Tip Series

Every successful business owner knows two things: one is that success is determined by the choices made on a daily basis and two is that growth is not possible without focus. One element that goes unnoticed until a problem arises is the best practice of a business. It is there, silently in the background until the need to be reassessed. I liken them to the belts in a car engine, they work until they need attention and then they start making noise. Best practices are the cogs in your business wheel, from the best way to clean your grill to the best way to deal with a customer complaint. Some are documented, some are ingrained in your business know-how, and others are passed down from management to employee and from employee to employee.

Knowing what works in your business and documenting those best practices make  decisions easier to make because they have been made before. Having a best practice helps to avoid errors and get things done faster.

In our Business Tips series, we highlight five business types and discuss best practices as   related to these business types. We discuss restaurant sustainability and retail and spa/salon customer experiences. We also highlight the need to find best practices that work in the automotive industry and the importance of quality and atmosphere in the bowling industry.

We have combined these tips into a mini eBook, click here to view – http://www.advanceme.com/bestpractices-ebook.htm

To sign up for our eBooks email notification click here - http://www.advanceme.com/eBooks.html

Quick Guide: Foursquare for Business – The AdvanceMe Business Blog

Using Foursquare for Business: The Location – Based Social Networking Website For Mobile Devices

New social media mobile apps allow users to update their followers on everyday whereabouts – from pumping gas at the service station or stopping for a quick bite to eat at their favorite restaurant or heading off to the Laundromat. “Checking in” is a new feature offered by mobile apps and many social sites like Facebook and Twitter. Foursquare took the status update concept and created an entire social media site around this one feature. Foursquare provides a way for users to “check in” when shopping at their favorite store or eating at their favorite restaurant. The user can let their friends and family know where they are and also where they like to be.

Click below for your own personal “Quick Guide” for using Foursquare for your Business

Quick Guide: Foursquare for Business

Based on this guide, would you use Foursquare for your business?

Does your business exist?

Letting your target audience know that your business is an option for their wants and needs

Many small businesses go unnoticed by their target audience. The reason this happens usually isn’t caused by bad service and/or low quality products. Mainly, the cause is that the strategies for promoting these unnoticed businesses to the forefront of customer awareness are not effective. Luckily, there are various resources available for, you, the small business owner to use in hopes of creating a positive buzz about your business. In addition, there are activities you can do to connect with your potential customer base.

Understanding the basic concepts of marketing, advertising, and public relations are very helpful in getting your business noticed. Also, if possible, you can get advice/services from professionals in these areas to help maximize your opportunity for exposure. Customers are not going to visit if they aren’t aware of who you are, what you offer, and where you are located. If you are unable to hire a professional at this time, there are free and inexpensive guides to get you started. Business sites offer tips to help in marketing efforts. In addition, Amazon.com offers many highly recommended business books, at reasonable prices.

When customers happen to wander into your business, encourage them to spread the word whether they purchase from you or not. Visit your neighbors to build a business relationship in hopes of getting referrals. Lastly, display signage promoting your social media sites to give customers the opportunity to connect with you online. Once you’ve made that online connection, make attempts to connect with their friends, followers, and connections. Having an online presence is just as important as having a physical presence.

Need more tips? Another way to aid in these matters is to utilize the resources, Small Business Tips, provided by AdvanceMe Inc. They are designed to give small business owners guides to helping their businesses grow and become successful. These tips include ways for your business to stand out by innovating your marketing efforts, interacting on social media, networking, and advertising.

For more information on how to raise awareness for your business, check out the following Small Business Tips from AdvanceMe Inc. Resources:

How to determine the best advertising vehicles
Inexpensive tactics for getting attention for your business
Networking ideas for shy business people
Don’t Overlook Paid Search Marketing
Understanding the Basics of Local Search

Freakonomics: The Business Book Club Review

Business Book Reviews – for the Busy Business Owner

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything By Steven D. Levitt and Stephen J. Dubner, Harper Perennial, 2009, 315 pp. (including bonus matter, notes, and index), $15.00 (Paperback)*

Capsule review:

Rating:

Pluses: A fascinating and enormously entertaining examination of how seemingly unrelated events, phenomena, and trends may in fact be interrelated, and the ways in which economics – which Levitt believes is the study of incentives – is at the heart of most of these events. Invites the reader to look at the world in new ways.

Minuses: In some places the authors may be overstating their case, claiming links and relationships where perhaps none exist. At times they seem to confuse correlation and causation, even though they criticize others for committing that very error. The book probably doesn’t have any direct applicability to small business owners or entrepreneurs.

Details: In the unlikely event that the title of this book doesn’t get your attention, the subtitle almost surely will. Whoever heard of a “rogue” economist? In the hierarchy of public perception, economists generally rank just below accountants on the boringness scale. It’s true that in decades past, economist authors such as John Kenneth Galbraith and Eliot Janeway have attempted to make economics not only understandable but also engaging to the average person. Overall, however, economists have usually not been on the A-List for most talk shows, and the idea of a rogue economist would seem, on the surface, somewhat ludicrous. Then a few years ago, Steven D. Levitt, a controversial and award-winning American economist, changed some of that public perception, with the aid of journalist Stephen J. Dubner. Freakonomics burst onto the scene in 2005, and suddenly economics was almost cool.

You could say that the Freakonomics phenomenon really began in 2003, when Dubner wrote a piece about Levitt that was published in the New York Times. What made Levitt unique among economists, Dubner noted, wasn’t that this celebrated young academic had answers to economic puzzles, but that he had an astounding gift for asking some really interesting questions. According to Dubner, Levitt believed that the science of economics provided excellent tools for finding answers, but something was missing in the discipline: those interesting questions. No wonder economics put so many generations of students to sleep.

Some of the questions that intrigued Levitt were truly off the wall: What’s more dangerous – a gun or a swimming pool? And then there were more serious questions: Why hate crime rates plunged in the past decade or so? How much of a problem is created by schoolteachers who cheat to meet high-stakes testing standards? How much does parental influence really matter in a child’s development? It was Levitt’s abiding interest in these and other questions that fueled Freakonomics, a product of his own gift for research and Dubner’s journalistic skills. The result of their collaboration became an international bestseller; over four million copies have been sold to date, and Freakonomics has been translated into 35 languages. And much like Malcolm Gladwell’s The Tipping Point, this book has, in many respects, changed the way a lot of folks look at the world.

For the general reader and the perpetually curious, there are many things to delight in about Freakonomics. (Economists and statisticians are another story; they’re an understandably tougher audience for books of this nature.) Freakonomics is certainly an entertaining book, not just for the questions it raises and the possible answers it offers, but for the experience of seeing a creative mind at work asking the weird questions or questioning the obvious. It’s a pleasure to accompany Levitt as he explores how seemingly unrelated events, phenomena, and trends might in fact be interrelated, and it’s interesting to see him demonstrate the ways in which economics influences these events.

Levitt believes that at its heart economics is not the study of dry numbers and boring statistics; rather, it is the study of incentives. As Dubner noted in his New York Times article about Levitt, many people, including some of Levitt’s peers, have questioned whether his work really has anything to do with economics at all. In Dubner’s view, however, Levitt has merely “distilled the so-called dismal science down to its most primal aim: explaining how people get what they want, or need.” Levitt’s gift is to sort through mounds of data to find stories no one else has found, and to figure out ways to measure effects that veteran economists have deemed immeasurable.

Levitt is particularly interested in crime and corruption, and these interests are reflected in his popular works as well as his academic ones. As might be expected, some of his conclusions are controversial, such as his declaration that legalized abortion was a big factor in the aforementioned drop in the crime rate. But controversy has always sold books, and Freakonomics is no exception to this rule.

If nothing else, Levitt and his collaborator invite and inspire readers to look at life in new ways, to question long-held assumptions, and to never assume that something is true just because it seems so or, worse, because it is “common wisdom.” And that may be its greatest value to the reader.

Freakonomics is not a flawless work, however. Apart from the complaints some have made that this isn’t economics at all, but merely sociology dressed up to make it seem more impressive, there are other problems. Regarding the complaints that Levitt’s work is not economics, this is one of those times when it pays to consider the source(s). Any popular book by an academician will inevitably fuel turf wars and even a bit of jealousy, so these issues may not be of much import to most readers.

However, a more substantial problem with Freakonomics is that in some places in the book, the authors teeter on the brink of overstatement, claiming links and relationships where perhaps none exist. Furthermore, at times they seem to confuse correlation and causation, even though they criticize others for committing that very error. Sometimes it almost seems as if they’re doing this just to be provocative.

Looking at things from a strictly utilitarian point of view, Freakonomics doesn’t have any particular applicability to running a small business or being an entrepreneur. This probably isn’t one of those books without which your business or marketing bookshelf will not be complete. Unless, of course, you see the path to your business’ success as somewhat “outside the box,” and want something to help kickstart the unconventional thought processes that can get you there.

In any case, it is an immensely entertaining and informative read. Even if you don’t agree with the author’s conclusions, or if you agree with them but argue with his methodology, you may find this book quite enjoyable. It may, in some roundabout way, get your own creative juices flowing, and who knows, it could even help you discover new ways to answer questions or solve problems that are related to your business. At least you can tell yourself that while you’re stealing time from your busy schedule to read a few more chapters.

For those who simply can’t get enough of Freakonomics, there is the “freakquel,” SuperFreakonomics, which explores some even more off-the-wall questions, such as whether a pimp or a Realtor offers more value, and whether or not eating kangaroo meat can save the planet. If anything, this book is even more controversial than its predecessor. If you want some eye candy to go with that Super serving, there’s the oversized, glossy, and lavishly enhanced SuperFreakonomics: The Illustrated Edition. And then there’s the DVD of Freakonomics… and who knows what the authors will be cooking up next.

Economists and academicians can argue among themselves, but as far as this reviewer is concerned, long may America’s favorite rogue economist and his collaborator live – and write.

* Freakonomics is currently available in a variety of hardcover, paperback, audio, and digital formats.

The author of this review was provided the book by Capital Access Network, Inc.  The views expressed represent those of the author and do not reflect those of Capital Access Network, Inc. nor its subsidiaries. Any opinions and/or advice expressed by the author do not imply endorsement by Capital Access Network, Inc. nor its subsidiaries.

Who Moved My Cheese?:The Business Book Club Review

Business Book Reviews – for the Busy Business Owner

Who Moved My Cheese?  An A-Mazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson, M.D. G.P. Putnam’s Sons, New York, 1998

Rating:

The first time I saw a copy of the international bestseller, Who Moved My Cheese?  An A-Mazing Way to Deal with Change in Your Work and in Your Life, it was sitting in a box with other similar business titles destined for a charity thrift shop, or a yard sale. The guy who’d been commanded to read the book wasn’t sure if he could sell it, now that he’d lost his job and would be spending more of his time experiencing change than reading about it.

Since 1998, Spencer Johnson’s 94-page text has sold more than 24 million copies, and while there’s no way of knowing how many people have read the book, passed it on; re-sold it on Amazon or in garage sales; re-gifted or donated it, we can assume the parable’s popularity exists for a reason. Frankly, I was always convinced most copies were purchased in bulk by inspired CEOs and other decision makers and then assigned to the troops.   And then I read it.

Who Moved My Cheese? is a parable of four characters who live in a maze and live off what appears to be an endless supply of cheese. Two are mice named Sniff and Scurry, and two are tiny people named Hem and Haw.

The story is, of course, an allegory, which, if you remember your last English Lit class, is an extended metaphor in which objects, persons, and actions are symbolic of easily recognizable aspects of the culture.  In general, the underlying meaning of each symbol has moral, social, religious, or political significance, and characters are often personifications of abstract ideas, such as charity, greed, or envy. The purpose of a parable is to teach a lesson, and in this respect is quite different from a short story, poem or drama.

In Johnson’s parable (or allegory,) “cheese” is a metaphor for our desires: job, relationship, comfort, money, or security, whatever makes us happy.  The “maze” is our environment, where we look for and find cheese: the organization we work in, or the family or community where we live.

In this story, all four characters are faced with sudden change; the cheese they’ve been living on for many comfortable years has disappeared. They’ve actually been eating it, but have felt so secure in its existence that they haven’t noticed and so haven’t anticipated or planned for its disappearance.

The mice, Sniff and Scurry, live up to their names and are the first to leave their little zone in search of new cheese. Hem and Haw, equally well named, take their time. Hem is nervous and hesitant but eventually scares up the courage, via the discovery of his sense of humor, to get out and find some new cheese. In doing so, he learns quite a bit about himself, his courage, his sense of adventure and his mistakes. He’s a compassionate person, eager to share his finding with Haw, who remains back in the old room (the past) waiting for the old cheese to return.

Of all the lessons Hem learns, probably the most important is the realization that we must each learn to handle change on our own. He tries to convince Haw of the cheeses to be found in other parts of the maze but to no avail. Haw’s not moving. He’s rigid with fear and a sense of injustice. His mantra, “It’s not fair!” is familiar.

By this point, anyone reading the tale is likely to be asking, “Who am I?” Am I the frightened one who will not move on? Am I the one who discovers a renewed sense of adventure and gets on with it? Am I a combination of both? Am I one of the mice, able to sense which way the wind is blowing and/or ready to bolt into action? This moment is, of course, the heart of a parable.

On the plot level, one of the humans does deal with change successfully. Because he also learns that his buddy must learn how to change on his own, he writes what he has learned from his experience on the maze walls. In time, Haw will be forced to leave his empty room (office, work station, dead relationship) and walk the maze. He will find “the writing on the wall” left by Hem. Remember, parables and allegories are not supposed to be subtle.  If it was, we’d all get lost in the details.

I discovered that we learn when are ready for the lesson. This explains the enthusiasm of executives and managers to push the book onto others. Their excitement in recognizing themselves as one of the characters, or in simplifying their desires as a piece of cheese they cannot control would naturally lead them to share, if not their own insights, then the source of them.

It also explains its omnipresence at yard sales and second-hand bookstores. Ironic because I have learned from the parable. People do learn from parables but not until they are ready. Like the sermon that seems meant for your ears, a parable is the story you “get” when you’re ready for it.

As of this writing, Who Moved My Cheese? is also available on Amazon in Kindle edition with audio/video, and Audible Audio.

For more information about Who Moved My Cheese? and Spencer Johnson see, http://www.whomovedmycheese.com/SpencerJohnson.html

Based on this review, would you read this book?

The author of this review was provided the book by Capital Access Network, Inc.  The views expressed represent those of the author and do not reflect those of Capital Access Network, Inc. nor its subsidiaries. Any opinions and/or advice expressed by the author do not imply endorsement by Capital Access Network, Inc. nor its subsidiaries.