Get Customers: 3 Tips to Make It Worth Their While
We have created a series of tips directed toward the restaurant business owner although many of the ideas can be broadly applied to other business types.
The third tip, Get Customers: Make It Worth Their While, highlights the importance of making the trip to your restaurant worthwhile, but not at the expense of your business.
“Be careful with what you choose…Buy 1 Get 1 Free, set promotional prices, combo meals for a set price, discounted additions (sides, appetizers), free appetizers or desserts with entrée, free food/beverage giveaways, they all work to bring in newcomers, but will those folks come back when the deals are done?”
There are some 960,000 restaurants in the US, according to the National Restaurant Association’s 2011 industry overview. We offer some insightful tips on what you can do to stand out from the crowd, but what is your business doing to make your restaurant the go-to one for your Customers? We would love to hear from you.
We plan to create an eBook of all the tips in the series with feedback and ideas from our readers included, so sign up for eBook notifications.
Read on if you missed the other tips in our Marketing your Restaurant series:
- Get Customers: Know your Customer highlights the importance of demographics research and asking your customers questions about what they want.
- Get Customers: Let them know who you are notes the need for you to let your customers know what you and your brand stand for and offers many ideas to let them know.